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Published on
Wednesday, January 21, 2026
By the A.M. Costa Rica staff
Costa
Rica welcomed more than 2.6 million tourists
by air in 2025, a number exceeding
half the country’s 5 million residents,
according to the Tourism Institute, known by
its Spanish acronym ICT.
Several
international celebrities have
recently highlighted Costa Rica as a
vacation destination. NBA legend Michael
Jordan was once again vacationing
in the country to participate in a
sportfishing tournament in
Puntarenas Province.
During the Christmas
season, television host Jimmy
Fallon vacationed in Costa
Rica with his family. To
strengthen tourism growth, ICT has
launched international advertising
campaigns and participated in
major global travel events. Recently, Costa Rica
rolled out promotional
campaigns in Paris and
Amsterdam, featuring a
double-decker bus and a
Nederlandse Spoorwegen train
wrapped in colorful images
highlighting the country’s
flora and fauna. In 2024, the tourism
sector generated more than
$5.4 billion in foreign
exchange earnings. ICT is the
government agency responsible for
promoting Costa Rica’s tourism
industry.
---------------- What additional strategies could Costa Rica pursue to attract even more visitors? We would like to know your thoughts on this story. Send your comments to news@amcostarica.com
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