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![]() ![]() ![]() ![]() - Photo via Tourism Institute -
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Published on Tuesday, April 30,
2024
By
the A.M. Costa Rica staff
Costa Rica,
represented by the Tourism Institute,
attended the Hotel Opportunities Latin
America Summit (HOLA) to attract new
hotel brands to begin operations in the
country. According
to the institute, the summit, which took
place this week in Miami, Florida,
United States, is the main event in the
Latin American hotel investment business
since it presents the world's most
prominent hotel brands. "Beating
the record for attracting foreign direct
investment in 2023 pushes us to be more
competitive to attracting new investment
projects for the country," the
organization stated. Costa Rica,
with its natural and cultural riches,
has a great potential to do business for
new hotels. More hotels,
eventually will increase investment and
employment opportunities in towns
outside of the Greater Metropolitan Area
which is the area made up of cities on
the outskirts of San José such as
Alajuela, Heredia and Cartago,
authorities added. During the
event, the Costa Rican Chambers of
Hotels and Tourism officials attended
meetings with hotel representatives to
highlight Costa Rica's advantages,
success in tourism infrastructure
development and favorable visitor
experiences. Currently,
19 new hotels are under construction in
the country, including boutique hotels,
multinational chain brands and luxury
hotels.
Authorities expect
that these hotels will open between 2024
and 2025.
The
institute's figures show that
between January and March, an
approximate investment of $547
million was made in building new
hotels in the provinces of
Guanacaste, Heredia, San José,
Puntarenas, and Limón. These new
hotels will provide 1,200 new rooms
for travelers. Furthermore,
authorities believe the new hotels
would create jobs for around 2,600
individuals in those provinces. Tourism
is one of the most important
economic sectors in Costa
Rica. Over 800,000
tourists arrived in the country
via air between January and
March of this year, representing
a 16.8% rise over the same
period in 2023. The
tourism authorities have launched
many international advertising
campaigns encouraging visitors to
Costa Rica. Recently, Costa Rica was
attracting more Canadian
visitors with an advertisement
campaign in Canada. The country
reported a new tourism record
reached in 2023, with more than
2,4 million travelers.
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