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- Photo via Tourism Institute -

Costa Rica pushes for more German tourists

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Published on Thursday, May 16 2024
By the A.M. Costa Rica staff

The Tourism Institute, with representatives of eleven tourism companies, participated in the IMEX Convention Tourism Fair that is taking place this week at Messe Convention Center in Frankfurt, Germany.

According to IMEX organizersthe fair had about 11,000 tourism representatives from 100 countries. It is considered the leading trade fair for meetings, incentives, conferences, events and business trips since it facilitates direct contact between specialized companies and international buyers.

The Costa Rica booth was represented by tourism companies such as  Swiss Travel Marriott Hotels, Costa Rica Convention Bureau, Dream Travel Corporation, el Mangroove Autograph Collection Hotel and Costa Rica Convention Center, among many others.

Costa Rica stands out as a destination for conferences due to several advantages such as air connections, a strategic location, unforgettable experiences, a robust health system, an excellent tourist platform, good infrastructure for holding events, a high level of education and the diversity of activities that can be done in the country among others, said the institute in its statement.

The conference industry represents 22% of tourism worldwide. Tourists who come to participate in conventions typically have a higher income and spend 3 to 4 times more than a traditional tourist, the institute said.

According to the institute's estimatesover 75,000 German tourists visited Costa Rica last year.

Participation in the IMEX fair is one of many strategies to increase tourism.  Recently, tourism authorities attended the Hotel Opportunities Latin America Summit (HOLA) to attract new hotel brands to begin operations in the country.

Tourism is one of the most important economic sectors in Costa Rica. Over 800,000 tourists arrived in the country via air between January and March of this year, representing a 16.8% rise over the same period in 2023.

Also, the average spending of tourists who visited Costa Rica in 2023 increased by $300 from 2022, according to authorities.

The country reported a new tourism record reached in 2023, with more than 2,4 million travelers.

How else should Costa Rica boost tourism? We would like to know your thoughts on this story. Send your comments to