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    Photo via Tourism Institute (ICT).
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Published
on Monday, January 27,
2025
By
the A.M. Costa Rica
staff
The
Tourism Institute (ICT)
is actively promoting
the country as a tourist destination
at the Fitur International Tourism
Fair, held in Madrid, Spain. According
to the institute, the fair is one of
the most significant commercial events
in the tourism sector, drawing nearly
9,000 firms from 150 countries. At
the event, the institute featured a
kiosk where representatives from Costa
Rican tourism companies formed
alliances and encouraged Spanish
visitors to choose Costa Rica as their
travel destination. "This
fair helps Costa Rica remain in the
minds of potential Spanish and
European tourists,"
the
institute said in its statement. 
As
part of its promotional strategy, the
institute produced a video featuring a
3D-animated sloth as the main
character, representing Costa Rican
wildlife. The
video shows the sloth exploring iconic
locations in Spain, including El
Retiro Park, one of Madrid’s
largest parks; Puerta del Sol, a
historic gate from the 15th century;
and the bustling Gran Vía street in
the Spanish capital.
While
exploring the streets of Madrid, the
charming character invites locals to
experience the relaxed and peaceful
lifestyle that Costa Rica has
to offer. The
"Pura
Vida, Madrid"
spot
was created by the Newlink Spain
advertising agency and is available on
the Visit Costa
Rica YouTube channel. In
2024, Costa Rica welcomed more than
54,000 Spanish visitors by air,
according to government data. Costa
Rica's
participation in the Fitur Fair is yet
another approach to increasing tourism
revenue. Recently, a fleet
of 150 electric taxis featuring
banners of Costa Rican flora and
fauna is navigating the streets of
Paris as part of a campaign by the
institute. The
Tourism Institute (ICT) is the
government agency responsible for
promoting tourism in the country.
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