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    - Photo via Tourism Institute -
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Published on Thursday, October 5,
2023
By the A.M. Costa Rica staff
The Tourism Institute hopes to attract more French tourists by participating in the IFTM Top Resa Tourism Fair this week in Paris.
According to the institute, IFTM is one of Europe's major travel and tourist trade shows.
Advertising banners and large screens featuring images of Costa Rica's flora and fauna have been put at the Paris Montparnasse, Paris Nord, Paris Lyon, and Paris St Lazare train stations as part of the promotion effort.
The goal is to present videos on tourism areas in Costa Rica to railway station passengers. Authorities promoted the country by using railway stations since these locations offer regional, national, and international transit links, allowing advertisements to be viewed by thousands of people.
"Our country is appreciated by French tourists for its lush nature, a wide range of activities, and the authenticity of travel experiences," said Costa Rica's Minister of Tourism, William Rodríguez.
The
institute's statistics show that
32% of French individuals are
motivated in their travel
decisions by information supplied
by tourism firms. While 44% do it
based on information supplied by
another person's advice. Between
January and August, about 50,000
French visitors flew into the
nation. This statistic represents
an increase of 11% over the same
time in 2022. Every
year, Reed Expositions France, a
subsidiary of Reed Exhibitions, a
world leader in the organization
of commercial events, organizes
Top Resa at the Porte de
Versailles exhibition center,
attracting 31 thousand
professional visitors and more. of
1,600 exhibitors and brands over
the three days of the event. Participation
of Costa Rica in the IFTM Top Resa
Tourism Fair is one of many
strategies developed by the
institute to boost tourism. Recently,
the institute hosted the
Motivation Luxury Summit, which
was held in the JW Marriott
Hotel in Guanacaste Province. Costa
Rica's tourism industry is a
significant contributor to its
economy. As
of June, over 1.3 million
tourists have visited the
country.
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