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 -Published: Wednesday, October 30, 2019- The Costa Rica
Essential Brand nominated at the City Nation
Place Awards
By the A.M. Costa Rica staff The Essential country brand was nominated in four of the six categories at this year's City Nation Place Awards. Prizes are awarded by the City Nation Place company, registered in the United Kingdom since 2015. "We are an entrepreneurial organization dedicated to creating world-leading events for this niche,” said the company. The firm services the growing market of government teams, government-funded organizations, agencies and consultancies that are focused on building a competitive identity and managing the the reputation of the country, it said. According to the Ministry of Tourism, the country is the second with more nominations, right behind Finland. The Costa Rican brand has been nominated in the categories of: - Place and brand of the year. -Better use of social networks. -Best communication strategy. -More citizen bonding. The prizes are awarded to the brands of countries in aspects of communication, marketing and management of social networks. "Being nominated in four categories is a reflection of what our team has built-in these years," said Daniel Valverde, Essential brand director. The panel of international judges that will evaluate the campaign's projects and choose the winners are: - Leigh Dawber, chief marketing officer of Cape Town Tourism. - Inga Hlín Pálsdóttir, director Visit Promoter of Iceland. - Adam Joyce, vice president of Acceleration of Calgary TELUS Convention Center. - Cat Leaver, director of Brand of Scotland. - Claus Lønborg, CEO of Copenhagen Capacity. - Daniela Montiel, Strategic Planning & Partnership Development Brand of Chile - Martin Reeves, CEO of Coventry City Council of the U.K. - Consol Vancells, Casanovas City Branding coordinator. - Edith Wong chief marketing officer, Invest of Hong Kong. Costa Rica hosted the first edition of City Nation Place Latin America and the Caribbean Sept. 2 and 3. This conference was attended by Rebecca Smith, director of the New Zealand country brand, who commented that “one of the great competitive advantages of Essential COSTA RICA, is that it is a brand based on values that can translate into improvements for companies." The winners of the City Nation Place Awards will be announced Nov. 6 and 7 at the Global City Nation Place Conference to be held in London. According to the ministry, the award event will bring together more than 200 delegates representing country brand committees, promotional agencies and destination marketing organizations, among others. The campaign of 2018, can be reached at Essential Costa Rica YouTube channel site. ------------------------ What is your opinion on Essential Costa Rica advertising campaigns? We would like to know your thoughts on this story. Send your comments to news@amcostarica.com |
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