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 -Published: Monday, January 6, 2020 Costa
Rica is on the top destinations in Google, says
the government
By the A.M. Costa Rica staff The government throughout its Tourism Institute announced that the Google platform includes Costa Rica as the third most sought-after tourist destination by Europeans, the fourth in the list of countries in Central America and the Caribbean most desired by U.S. citizens and fifth by Canadian citizens. According to the institute, this information was revealed during the Google Think Tourism 2019 conference held in December with the aim of promoting tourism in Central America through the online engine search tool. "The interest of Americans to travel to Latin America continues to grow by 75% from one year to the next," said Giovanni Stella, Google manager for Central America and the Caribbean. "In Canada, interest grew 73%, in the United Kingdom 71% and in Spain 86%. " According to Stella, the idea of Google search is "that people can find useful information and that countries can attract more tourists through tourism promotion videos." Google seeks to position itself as “a reliable ally” through the Google StreetView search engine, Google Market Finder, Insights Finder and the support system it provides to tourist offices in each country, according to the institute. According to the information revealed by Google Think Tourism 2019, Costa Rica stands out as one of the main tourist destinations that travelers are looking for when they use Google as a tool to plan their vacations. These data were presented at the conference Google Think Tourism 2019 which took place in Miami, Fl. Major tourism organizations in Latin America participated with the aim of enabling new information and trends in the industry in the region. According to the data presented by Google, from 2018 to 2019, users from the United States, Canada and Europe increased searches on average for trips to Latin America by 75%. On these destinations, Costa Rica is located in the 4th place in the Latin American countries most sought after by users in the United States; while it is 5th by Canadian tourists. For European travelers using Google to plan a vacation, Costa Rica is also within the top 10 destinations: the country ranks in 3rd place preference. According to the statistics of the institute, during 2019 the country received 2,314,888 international visitors only by air. More information on search trends during 2019 can be seen on the Google Trends site. ------------------------ What could the authorities do to increase tourism in Costa Rica? We would like to know your thoughts on this story. Send your comments to news@amcostarica.com |
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