Applications are currently being reviewed for selecting the 15 winners.
- Tourism Institute photo -
Published Monday, February 15, 2021
5,000-plus Northamerican residents participate
in free travel to Costa Rica contest
By the A.M. Costa Rica staff
In a two-month campaign, 1,200 Canadians and 4,600 U.S. residents participated in the “Who’s essential to you?” contest.
The contest was launched by the Tourism Institute throughout both North American countries.
Between November 26 and January 31, the prospective tourists completed a form in which they should nominate a person who inspired them and who made a difference in their lives during the first year of the covid-19 pandemic.
Applications are currently being reviewed for selecting the 15 winners. The winners will come to the country with a travel companion for a week-long all-expenses-paid trip.
“The fact that nearly six thousand people participated in this initiative, seeking to express their feelings for a loved one and inspired by the chance to see the beautiful sights that Costa Rica offers, is something that gives us great satisfaction,” Carolina Trejos, Marketing Director of the institute said. “It also confirms the enthusiasm among North American tourists for our country and the profile of the destination in this important market.”
The institute hired media outlets such as Matador Network, MSN Travel & Leisure and Lonely Planet to promote the campaign.
Videos inviting travelers to make their nominations were shared on the Facebook, Instagram and Twitter profiles of Visit Costa Rica, as well as its YouTube channel.
The list of winners will be announced this month, who will be able to travel between March 2021 and February 2022.
According to the institute statistics, the United States and Canadian residents are the main tourists for Costa Rica. In 2019, before the pandemic, the two countries represented over 60% of the tourists entering the country by air.
How else should the institute boost tourism? We would like to know your thoughts on this story. Send your comments to firstname.lastname@example.org