According to the statistics of the Institute, more than 2,000 servings of coffee in reusable cups were given away.
/ Institute of Tourism courtesy

-Published: Wednesday, October 2, 2019-

Costa Rican typical oxcarts  used to give away coffee in New York

By the A.M. Costa Rica staff

The Institute of Tourism used the colorful Costa Rican oxcarts to decorate an area where coffee cups were given away in New York City.

According to the institute, the Costa Rican coffee gift campaign was held at Union Square over the weekend as part of the a Coffee Day celebration.

This new space attracted passers-by like a magnet, and they then tasted the delicious Costa Rican coffee, said the Institute in its statement.

According to the statistics of the Institute, more than 2,000 servings of coffee in reusable cups were given away, as well as flyers to give information about Costa Rica as a tourist destination.

The coffee stand was kept open to the public throughout the day from 10 a.m. to 4 p.m.

“Within the of International Coffee Day we are pleased to promote Costa Rica with this strategic action in the heart of New York, a strategic city that concentrates 6.4 million of our best prospects or target audience, people very interested in visiting our country in the near future, " said Ireth Rodríguez, the head of promotion.

According to Rodríguez, the goal of this activity is to position Costa Rica in the United States as a sustainable destination for adventure and nature but with cultural elements that also distinguish the country in the world, such as coffee and folk oxcarts.

This coffee gift campaign is part of the advertising campaign of the Tourism Institute, called Only The Essentials. This campaign is currently using digital media, internet search engines ads and outdoor advertising, among others.

The campaign is active in the United States in Chicago, Houston, Florida, San Francisco and Los Angeles, as well as New York, and in the Canadian cities of Toronto and Montreal.

According to the Institute, the advertising campaign will run until Dec. 31 with the possibility of continuing in the year 2020.

According to the statistical data of the Directorate of Immigration in the first half of 2019, 874, 358 visitors arrived in the country from the U.S. and Canada

According to the statistics of Travel Styles USA in 2018 Costa Rica was the country that most attracted the attention of Americans in Latin America, with a 44.7 percent preferences. The second most attractive country was Mexico with 42.7 percent followed by Brazil with 39 percent.

As A.M. Costa Rica reported on Sept. 26th, On the eve of his speech at the 74th General Assembly of the United Nations, President Carlos Alvarado along with the First Lady, Claudia Dobles visited the site of the recreation of the rain forest from the Costa Rican Tourism Institute being held at Brookfield Place in New York, U.S.

"Through live images of our country, atmospheric elements, sound effects, lush flora, lighting and wind," the Costa Rican Tourism Institute recreates Costa Rica's humid rain forest for 10 hours at Brookfield Place.

Inside a bus, there are a series of effects to illustrate the tropical forest which is used to promote Costa Rica as an ideal destination. Access to the presentation will be open to the public from 10 a.m. to 7 p.m.

In addition to giving away coffee in folk oxcarts, what should the Institute does to attract more U.S. and Canadian citizens? 
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