A.M. COSTA RICA Your English language news source since 2001

Find the latest news in Costa Rica

Real Estate  /  Rentals  /  Hotels  /  Professional Services Classifieds  / Garden  Restaurants / Tourism  / Culture & Lifestyle  /  Food   / Sports   / Business /  Health

- Photo via Institute of Tourism -

Costa Rica tourism companies campaign in Mexico

You Might
Also Like

Published on Tuesday, August 15, 2023
By the A.M. Costa Rica staff

Representatives from 10 different Costa Rican tourism companies recently traveled to Mexico to promote the country as a top destination. 

The Costa Rican Convention Bureau helped organize the trip and assisted in showcasing all that the country has to offer. With its breathtaking natural beauty and rich cultural experiences, Costa Rica is becoming an increasingly popular choice for those seeking a unique and memorable vacation.

The Institute of Tourism is working to enhance the quality of congress tourism in Costa Rica by holding meetings with key firms in the industry. Their recent advertising campaign in Mexico, with the slogan "Costa Rica is Pura Vida," is part of this effort to improve the country's reputation as a premier destination for business and leisure travelers alike.

Costa Rican government officials have reported that there is a significant level of interest among Mexican businessmen in promoting the country as a prime destination for hosting events and conventions.

The tourism industry in Costa Rica has been thriving in recent years, with many companies establishing offices in the country to take advantage of the growing demand for travel and tourism services.

Among the companies that have been part of the meetings strategy supported by the institute were Amstar, Costa Rica Convention Center, Costa Rica Magic, Costa Rica Marriott, FA Planning, Los Sueños Marriott, MFC Producciones, Soluciones Audiovisuales, Swiss Travel, Tam Travel Corporation, Newfoundland and the Convention Bureau. 

Rafael Quesada, who represents the institute, believes that the business mission is a crucial part of their strategy to establish Costa Rica as the top destination for events and conventions in the region.

Last week, the Mexican hotel brand Habitas, announced its expansion in Latin America with the launch of the first hotel to be located in Santa Teresa Beach in the Nicoya Peninsula.

Tourism is one of the most important economic sectors in Costa Rica.  As of June, more than 1.3 million tourists have visited the country.  The number marks a new record compared to the number of visitors registered in the country in the same period in 2019, the year before the covid-19 pandemic.

Last year, about 2.3 million tourists visited the country. That is one million more visitors than in 2021.

What other methods could Costa Rica implement to increase tourism?  We would like to know your thoughts on this story. Send your comments to news@amcostarica.com