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    - Photo via Tourism Institute -
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Published on Monday, August 7, 2023
By the A.M. Costa Rica staff
The Tourism Institute is currently working on an advertising campaign to promote Costa Rica as a tourist destination for visitors from Mexico.
As part of the campaign, more than 60 billboards featuring the beautiful landscapes of Costa Rica were strategically placed in high-traffic areas, including Via Verde in Mexico City.
This month, the "Costa Rica Pura Vida" exhibition will be open to the public, providing pedestrians with the opportunity to learn more about Costa Rica.
Targeting Mexico City through their international campaign is expected to reach approximately 3 million individuals, according to the data provided. Upon seeing the billboards, someone may develop an interest in discovering more about Costa Rica.
The
institute's statistics show that
as of June, about 35,000 Mexican
tourists have arrived by air for
vacations. Tourism
is one of the most important
economic sectors in Costa
Rica. As
of June, more than 1.3 million
tourists have visited the
country. The
number marks a new record compared
to the number of visitors
registered in the country in the
same period in 2019, the year
before the covid-19 pandemic.
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