A.M. COSTA RICA Your English language news source since 2001

Find the latest news in Costa Rica

Real Estate  /  Rentals  /  Hotels  /  Professional Services Classifieds  / Garden  Restaurants / Tourism  / Culture & Lifestyle  /  Food   / Sports   / Business /  Health

 - Photo via Tourism Institute -

Costa Rica seeks Mexican tourists

You Might
Also Like

Published on Monday, August 7, 2023
By the A.M. Costa Rica staff

The Tourism Institute is currently working on an advertising campaign to promote Costa Rica as a tourist destination for visitors from Mexico.

As part of the campaign, more than 60 billboards featuring the beautiful landscapes of Costa Rica were strategically placed in high-traffic areas, including Via Verde in Mexico City.


This month, the "Costa Rica Pura Vida" exhibition will be open to the public, providing pedestrians with the opportunity to learn more about Costa Rica.

Targeting Mexico City through their international campaign is expected to reach approximately 3 million individuals, according to the data provided. Upon seeing the billboards, someone may develop an interest in discovering more about Costa Rica.

The institute's statistics show that as of June, about 35,000 Mexican tourists have arrived by air for vacations.

In a recent development, authorities conducted free yoga training in the United States and Canada as a part of a fresh campaign aimed at attracting more North American tourists.

Tourism is one of the most important economic sectors in Costa Rica.  As of June, more than 1.3 million tourists have visited the country.  The number marks a new record compared to the number of visitors registered in the country in the same period in 2019, the year before the covid-19 pandemic.

Last year, about 2.3 million tourists visited the country. That is one million more visitors than in 2021.

What other methods could Costa Rica implement to increase tourism?  We would like to know your thoughts on this story. Send your comments to news@amcostarica.com