According to the report, Costa Rica is a country covered with jungles and volcanoes that is home to unique biodiversity in the world that
has made it the ideal destination to enjoy nature. - National Geographic Travel Magazine photo -
Published Tuesday, May 4, 2021
By the A.M. Costa Rica staff
In the National Geographic Travel Magazine, Spain edition, the article "Costa Rica paradise of biodiversity” was published by the traveler reporter Rafael Pérez.
According to the Institute of Tourism, the article that was published in the May edition includes images and information about the country.
Pérez visited the country in September 2020. He was sponsored by the institute, as part of their plan to promote the country. The institute also hired the advertising agency Blueroom in Spain to support the campaign.
Among the places Pérez visited were the Gold Museum, Monteverde, the Arenal Volcano, Rincón de la Vieja and Irazú National Parks, Liberia, Sarapiquí River, Caribbean Coast, the beaches of: Cahuita, Cocles, Chiquita, Punta Uva, the Gandoca Manzanillo Wildlife Refuge and Corcovado.
In addition to the article, four digital ads to promote tourism to the Caribbean and the North Zone of Costa Rica were published on the website of the National Geographic Travel magazine, the institute said.
Regarding this article, Ireth Rodríguez, in charge of the advertising campaign, feels pleased by the extensive publication of this prestigious magazine. "The final result was surprising, amazing images and the narrative that invites potential tourists from Spain to immerse themselves in nature and the vast biodiversity of our country," she said.
It is expected that in the next few days the institute will publish the budget used to cover this advertising campaign.
According to the report, Costa Rica is a country covered with jungles and volcanoes that is home to unique biodiversity in the world that has made it the ideal destination to enjoy nature.
"The backbone of this Central American country is made up of volcanoes and hills that exceed 3,000 meters in altitude, wrapped in dense jungle and crossed by rivers that flow into the ocean," the author said in his article. "The route that discovers Costa Rican wonders first enters the fragile cloud forest and the rare tropical dry forest, runs through wild sandy areas where turtles spawn, reaches dreamy beaches, ascends volcanoes that are very alive and goes to meet of some of the more than 900 species of birds that can be seen in the country, such as the mythical quetzal."
For Pérez, Costa Rica is a world reference in nature conservation due to the high number of reserves, the connection between them and the commitment of the country's citizens and government.
"The essential parks depend on the number of days you have to travel through the country, but you should include at least one representative of each ecosystem: in the center, Monteverde and the Arenal volcano or the Rincón de la Vieja volcano and Guanacaste; in the Caribbean coast, Tortuguero and the Cahuita corals, in the surroundings of San José, the Irazú Volcano and Braulio Carrillo park, and on the southern Pacific coast, the magnificent Corcovado," Pérez said.
A segment of the article can be read on the National Geographic magazine website.
What other places should the institute promote to boost tourism? We would like to know your thoughts on this story. Send your comments to email@example.com