A.M. Costa Rica

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Monday through Friday


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Ms. Vega
Gabriela Vega

These placements and rates were updated March 20. 2014
A.M. Costa Rica is published five days a week, but the ads are visible to readers seven days

Jo Stuart
About us
A.M. Costa Rica display advertising rules and placement
If you are interested mainly in classified advertising, please go HERE!
is free
Basic display advertising rules:

1. Advertising is accepted at the discretion of the newspaper. A.M. Costa Rica reserves the right to edit, revise or reject any advertising. Advertising in bad taste, which contains libel or which panders to the baser instincts will not be accepted.

 Specifically, graphics in which individuals are in extreme undress will not be accepted. However,
A. M. Costa Rica is a strong believer in individual right of expression, and no advertising will be rejected without a valid reason.

2. Advertising must be more than just an Internet button for a particular business. Readers must be given a reason for selecting the advertiser's offering. An effective advertisement is a complete sales talk that encourages reader response. A.M. Costa Rica encourages quality advertising by quality clients.

3. E-mail addresses and Web page links are encouraged because this is an online newspaper with a sophisticated readership.

4. All display advertising must be paid in advance in cash, checks. or via PayPal. Advertising is denominated in U.S. dollars and is payable in dollars or in colons at the established daily rate of exchange. Payment is to Consultantes Río Colorado, S.A., the parent company of A. M. Costa Rica.

Bank transfers

5. The newspaper has established a system of payments to accounts in Banco Nacional for the convenience of its clients. 

We take deposits at Banco Nacional in our corporate name: 
Consultantes Río Colorado S.A.:

dollars: 617222-5
colons 213071-4 (at the current rate of exchange)

If an advertiser has an account with another Costa Rican bank, he or she can make the deposit electronically via the Sistema Interbancario de Negociacón y Pagos Electrónicos (SINPE). Those extended account numbers for us are:

colones:  15100010012130712

dollars:  15100010026172223

The advertiser also will need the cédula juridica of our corporation, Consultantes Río Colorado S.A.:  3101290170

Using SINPE costs a few dollars, depending on the bank, but it sure beats standing in line.

Pay Pal

PayPal is an electronic fund transfer service based in the United States.  If an advertiser has an account there, a simple payment transfer can be made. If not, an advertiser can provide the firm with a credit card number and make a transfer.  That way, the credit card number is not subject to theft here. The message to their server is heavily encrypted and ultra secure.

Our payment address there is 


You can get to PayPal from here:


If you choose to open an account in Pay Pal, persons in Costa Rica should use whatever U.S. address they might have because Pay Pal still has not reached agreement with the local banks and credit card companies here. Pay Pal is owned by eBay, the online auction firm.

6. A. M. Costa Rica is not responsible for circumstances outside its control, including system failures, natural disasters, power shortages, Internet outages or acts of war here or elsewhere. However, advertisers will not be charged for any advertising that is not published.

7. The advertiser and advertising agency assume liability for all content [including text representation and illustrations] of advertisements published and also assume responsibility for any claims made against A.M. Costa Rica, including costs associated with defending against such a claim. 

8. All positions are at the option of 
A.M. Costa Rica. In no event will adjustments, reinstatements or refunds be made because of the position and/or section in which an advertisemen

has been published. A.M. Costa Rica will seek to comply with position requests and other stipulations that appear on insertion orders, but cannot guarantee that they will be followed.

Advertising account executives are not authorized to modify this provision or to guarantee positioning on behalf of A.M. Costa Rica. Misclassification of classified ads is not permitted. 

9. A. M. Costa Rica will continue to make public its monthly readership statistics, which are maintained by an independent statistical program at the Web server in the United States. When there might be a doubt as to the validity of the statistics, A.M. Costa Rica will make every effort to validate the numbers presented.

10. A. M. Costa Rica will maintain editorial independence from its advertising clients, however, all business people in Costa Rica are encouraged to provide information for news stories about successes, expansion or other business events. Advertising executives may not promise editorial placement.

11. Advertising that does not arrive in a JPEG or GIF format will be subject to a $20-per-hour preparation charge at the discretion of the newspaper. The advertiser or advertising agency shall pay the cost of composition of advertisements set but not used. Charges for changes [not corrections] from original layout and copy will be based on current composition rates. 

12. A.M. Costa Rica will not be responsible for errors appearing in advertisements or for errors due to late delivery of material from the advertiser or advertising agency or from a third party designated by the advertiser or advertising agency as a source for material.   

13. Cancellations, changes of insertion dates and/or corrections must conform to published deadlines.   

14. Cancellations or changes cannot be guaranteed in classified advertising between the time the ad is ordered and the initial publication.  

15. A.M. Costa Rica does not assume any liability for the return of material in connection with advertising unless a specific written request is received to hold such material subject to order for a period not exceeding 30 days.   

16. Claims for errors must be made within 72 hours following publication date. 

17. There will be a $25 charge for any check not honored by the bank. Returned checks must be replaced with certified/cashier/wire transfer funds

within 48 hours of notification. A.M. Costa Rica reserves the right to withhold further advertising pending receipt of replacement funds.

18. In the event an account is referred to a third party for collection, advertiser agrees to pay collection and/or attorney fees, as well as court costs incurred to effect collection. 

19. Incorrect rates on insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged at the applicable rates in effect at time of publication.

20. Insertion orders are accepted by A.M. Costa Rica subject to the foregoing terms and conditions. Terms, conditions, rates or agreements not set forth herein or in then-current rate schedules are not binding on A.M. Costa Rica. Customer service representatives and sales representatives are not authorized to modify these terms and conditions.

21. The deadline for Internet-ready display advertising material is at noon the day before publication. However, in case of emergency, A.M. Costa Rica will try to work with advertisers to ensure placement of the ad. The deadline for advertising for which A.M. Costa Rica must make Internet ready is at noon two days before the day of publication.  In the case of Monday publication, the deadlines are noon Friday and noon Thursday.

22. The newspaper will not be published Christmas, New Year's Day or Good Friday, all legal holidays in Costa Rica.

The following positions for advertising are effective as of June 18, 2007:

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These advertising spaces are designed for Page One
This space is 
325 pixels by
218 (or 3 inches)

This space is 
325 pixels by
218 (or 3 inches)

This space is 650 pixels by 108 pixels

This space 
is 220  pixels by
218 pixels 
or 3 inches

These advertising spaces are designed for the major newspages, 
Tourism and the Real Estate page
 This space is 
350 pixels by 218 pixels

This space is 
350 pixels by 218 pixels

This space is 900 pixels by 109 pixels

What we published this week: Monday Tuesday Wednesday Thursday Friday Earlier
The contents of this web site are copyrighted by A.M. Costa Rica Ltda., 2014,  and may not be reproduced anywhere without permission. Abstracts and fair use are permitted.