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Tourism Institute signed an agreement with the Red Cross, for an investment of $248,557 that will allow the hiring of at least 20 lifeguards until after June /  Costa Rican Red Cross courtesy photo

Tourism Institute announces campaign
to prevent drowning on beaches


By the A.M. Costa Rica staff

The Costa Rican Institute of Tourism announced on Wednesday a formula to prevent drowning on the beaches, with the creation of a mobile application to monitor the tides, an agreement to hire lifeguards and an advertising campaign.

The application, called MIOCIMAR, that will be available until June, in Play Store for Android or App Store for iOS, in English and Spanish, an contains seven-day forecasts on surf currents, wave conditions, and the sea.

These forecasts are divided into categories and colors (green, yellow and red) that communicate the levels of precaution that bathers should have. The forecasts are updated every six hours.

For this application, the Institute contracted IMACTUS Company.

"This is a tool that facilitates the habit of reviewing the conditions of the state of the sea from the cell phone, leading to the XXI century preventive information," said Maria Amalia Revelo, Minister of Tourism.

"The beauty offered by our beaches and seas do not escape that national and foreign tourists are exposed to risks when they visit beaches or enjoy walks in the sea," said Rodney Mora, coordinator of the Oceanographic Information Module of the University of Costa Rica. "Free information on marine conditions and through a MIOCIMAR mobile application easily accessible, is available to everyone."

In addition, on Wednesday the institute signed an agreement with the Red Cross, for an investment of ¢ 150 million colones (about $248,557) that will allow the hiring of at least 20 lifeguards until after June.



The lifeguards would be located at the three beaches with the highest incidence of drowning: Manuel Antonio Beach*, Bahia Ballena*, and Cocles* and Manzanillo Beach*.

"We are joining forces in an integral way to prevent emergencies and to respond to them when they occur," said Glauco Quesada, president of the Red Cross. "The Red Cross' cooperation relationship with the Institute is many years; We have been working together since 2015 to strengthen the capacity for immediate response at beaches and this has increased awareness of the importance of hard and joint work to manage risk and reduce mortality rates."

The third action announced on Wednesday is a digital advertising campaign that aims to safeguard lives by calling for prevention, particularly before Easter when the influx to the beaches increases.

The announcement shows the testimony of Pablo Madrigal, who was seconds away from drowning in Playa Grande*, Guanacaste in January. This ad circulates on social networks, on fences near the beaches, on buses and in print media.

Of the three strategies presented, the application to monitor the tides, the hiring of more saves lives and the announcement, only the advertising campaign is still being developed.


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Should the Institute speed the strategies to help tourists who visit the beaches? We would like to know your thoughts on this story. Send your comments to: news@amcostarica.com

*Link to reach the place.


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