The Costa Rican Institute of Tourism started a three-week advertising campaign  Friday to promote tourism from Spain. The Blueroom agency in Spain  developed the 90,000 euro ($102,300) campaign. This campaign published outside of the city of Madrid is called "Yo estoy pura vida. Y tu cuando vienes?” meaning "I am pure life, and when are you coming?"

According to the institute, this campaign will last just three weeks and displays an image of a surfer in the middle of the sea on a poster in an area of 450 square meters in front of the Plaza de Cuzco* in the central Paseo de la Castellana in Madrid.

"The ad invites the Spanish citizens to escape from the winter and low temperatures to know the tourism attractions of our country," said the institute statement.

The institute also published some posters in the Atocha train station* where there are images and videos of nature, fauna, adventure activities, waterfalls and beaches to attract Spanish tourists.

The promotional video and interactive digital screens are reproduced more than 1,000 times a day in that station, the institute said. In addition, the electric ramps for accessing the high-speed train of the Madrid-Barcelona were decorated with designs and colors, inspired by the typical Sarchí oxen carts.

According to Ireth Rodríguez, head of promotion of the institute "For the first time in history, a Costa Rican campaign is being carried out on large-format outdoor media in the Spanish market, a medium that allows us to reach far and in high traffic strategic points like the Paseo de la Castellana and the Atocha Station."

According to a study made by the institute an average of 60,000 vehicles a day and 285,000 people travel daily on the Paseo de la Castellana,. The building selected to display the promotion is in the financial heart of Madrid. In addition, the Atocha train station reports a daily transit of 1.8 million passengers with a medium and high average demographic profile with the best prospects of Spanish tourists, said the institute.